As I re-evaluated the app concept I realized BetterChurn had an unpleasant mouth-feel. And a more comprehensive name was required. We will still use this domain for now, as development continues. But the app will go by the name Pareto in the future, as we grow. Churning was the original reason I developed the app, but I found that not enough users knew what that was; so the term has outgrown its usefulness. BetterChurn is dead long live Pareto!
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